An email outlining incoming price hikes is doing the rounds ahead of a shake-up to the streaming giant’s pricing system as we head deeper into the year.
Millions of Netflix UK customers are waking up to a brutal message on Saturday. An email outlining incoming price hikes is doing the rounds ahead of a shake-up to the streaming giant’s pricing system as we head deeper into the year.
“Thank you for being a valued member. We hope you’re enjoying everything Netflix has to offer. We’re updating your monthly price,” Netflix warned. It said: “You’ll always find something you’ll want to watch, keeping you up to date on all the latest trending titles. Next month alone, we’re releasing 91 series and films!
“Whether you want to revisit old favourites or discover something new, we’ve got you covered.” It added: “We’re here to help if you need it. Visit your Account to manage your membership, the Help Centre for more info or contact us at any time.”
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The new UK price for a Standard subscription without adverts – the platform’s most popular plan – has risen by £2 to £12.99 a month. According to reports, a spokesperson said the price rise would allow the streaming giant to “continue to invest in programming and deliver more value for our members”.
Other levels will also be rising with Netflix’s Standard plan with adverts and its Premium plan rising by £1 a month to £5.99 and £18.99 respectively. Netflix is also raising the cost of its Extra Member add-ons by £1 which will see the Standard subscription add-on go from from £4.99 to £5.99, while the Standard subscription with adverts will go from £3.99 to £4.99.
The streamer is rivalled by the likes of Disney Plus and Amazon Prime Video. Responding to the emails, one social media user fumed: “Netflix needs the money. Do not forget they maintain the son of the King whose father is unwilling to pay him a monthly allowance of 1 million pounds.”
A second said: “Still far better value for money than for terrestrial or paying Sky TV for its 999 channels of repeats & the never ending adverts. Sept 2010 is when I cancelled the TV licence and Sky TV. 14+ years no live broadcasts. The real upside is not having a clue, care even less, who is one of today’s so called celebrities.”
“It’s not a great streaming service for content compared to Prime, Apple+ or Disney+. Value wise, I wouldn’t have it unless it came as part of a deal that Sky offer it with their platforms,” another said.