The Digital Poverty Alliance has written to the Prime Minister to call for the vital service to be protected, as services face threat of moving to online only streaming
Sir Keir Starmer has been called on to safeguard terrestrial television as concerns mount over its potential phase-out. Government officials are deliberating the future of Freeview, pondering whether it should extend past the mid-2030s or shift all television services to online streaming.
Campaigners highlight the plight of millions dependent on standard TV offerings, who might otherwise miss out or be pressured into getting expensive high-speed broadband that may be unaffordable.
The Digital Poverty Alliance’s (DPA) research indicates a strong public trust in terrestrial TV, with 96% of viewers confident in the information broadcasted, and 90% acknowledging its role in providing access to information and entertainment without hefty monthly fees. Additionally, 75% recognise the medium’s contributions to alleviating loneliness, while 70% appreciate having it as a reliable alternative.
A significant 73% believe that safeguarding terrestrial TV beyond 2035 is essential. The DPA has issued an appeal to the Prime Minister, stressing the importance of keeping this service intact, reports the Mirror.
DPA Chief Executive Elizabeth Anderson stated: “The decision facing ministers will have far-reaching implications for millions of viewers, and it is vital that no one is left isolated from television due to cost or broadband connectivity.”
She underscored the social resilience provided by digital terrestrial television (DTT), pointing out that only a fraction of the population is aware of the threat it faces. Emphasising the urgency, she urged: “We urge you to act to protect this crucial service for the millions of people who rely on it, before it is too late.”
A spokesperson for the Department for Culture, Media and Sport emphasised the government’s dedication to inclusivity in the evolving television landscape: “We are committed to ensuring that no-one is left behind as TV viewing increasingly moves to online platforms.”
The department acknowledges the shifting trends in TV consumption and is actively engaging with industry stakeholders: “That is why the government is currently working with the TV industry and other key players in the sector on a long-term sustainable approach to TV distribution in the UK for years to come.”
In light of these discussions, an important decision looms regarding Freeview’s future: “This will include a decision on whether to further extend the current commitment to keep Freeview on air until at least 2034.”