The Duchess of Sussex announced she has renamed her lifestyle brand

A vintage clothing brand with the same name as Meghan Markle’s newly announced lifestyle brand has broken its silence over the Duchess of Sussex’s latest move.

Meghan this week announced that she had renamed her brand American Riviera Orchard to As Ever, revealing it will be now handled by Netflix.

Critics pointed out that As Ever’s new logo looks similar to a Spanish town’s flag and that there was already a small business with the same name in New York.

The family-run business, which specialises in ‘restructured vintage, small quantity pieces and unique one of a kinds, has since taken to social media.

The brand is run by couple Mark Kolski and Astrid Dahl. In a post, they said: “Wow and Hello.

“I want to say thank you to all the old friends who know and love our small family brand As Ever, and also say hi to all those that have just become aware we exist.

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“In the last 36 hours there has been an outpouring of support and concern regarding recent events around our namesake brand. We are aware. We are not affiliated.”

The post also detailed how the brand started in 2015 and officially launched in 2017, adding that the couple are ‘grateful to still be here’ making clothing in New York and New Jersey, Express reports.

The post added: “We are grateful for all the customers coast to coast and world wide that have supported our venture.

“We will continue As Ever, Mark Kolski.”

On Tuesday, Meghan posted an video explaining the change of her brand’s name,

She said: “As Ever essentially means as it’s always been, and if you’ve followed me since 2014 with The Tig, you know, I’ve always loved cooking and crafting and gardening.”

She added: “This is what I do, and I haven’t been able to share it with you in the same way for the past few years but now I can.”